Created by Setu Advertising, the latest TVC for ‘Gokhale Constructions’ promotes their newly launched redevelopment wing ‘Go.New’, with an emotional tangent of the typical home in Pune.
One glance at the commercial and a patient ear to the voice-over, and you will know what the commercial is trying to depict. You’ll notice how contemporary specifications and features of a skillfully redeveloped home can transform the routine characteristics of the family members in to a joyous affair.
Although Gokhale Constructions has been one of the oldest & most reliable players in the redevelopment segment, it has now rationally decided to launch a separate wing known as ‘Go.New’ to promote it! Taking the rationale further, Setu Advertising has in an apt manner branded ‘Go.New’ as the medium to “celebrate new life”. Gokhale Constructions and the Setu team in unanimity agreed that sentiments of the customer attached to his/her home hold high emotional significance. Hence, the Setu team ensured that the TVC convincingly depicted the ‘New Life’ moments with absolute grace.
Over all, we are sure about the fact that most families will positively relate themselves to the characters in this commercial. Because, it is the story of every family and Gokhale Constructions wishes to keep it that way.
The TVC has been directed by Mr. Yogesh Deshpande and he sums up his experience by quoting, “It was a challenge to rightfully depict the characters and the ambience in a way that the audience could relate to. Although with an interesting task as this the execution turned to be fun.”