“The journey of Setu Digital over the year marked newly explored mediums …digital jargons in the air… social-media friendly resources…. everything was driven with a ‘let’s-give-it-a-shot’ flavour. And today, we laid a new benchmark for ourselves, by conducting social media workshops for our clientele.”
– Dhanashree Shinde,
Manager – Digital Brand Services,
“It all started when I, Dhanashree, struck a rather interesting discussion with Rugwed (Our Director), on honing ones ‘knack’ of Social Media. “You need to be on your toes 24×7”, he said. That very thought arouse a very odd adrenaline rush in me. I was excited at the thought of working 24×7!
There began a year-long process of exploring, observing trends, attending digital conferences, social media workshops for marketers; and finally…Setu Digital was born! (Very cliché, but true)
Of the one year that ‘Setu Digital’ has been in process, the clients readily believed in our passion, and once we had our ground-work ready, they let us work on their digital portfolio as well. This was solely due to our experience of ‘understanding the designing strategy behind generating substantial content’. It definitely helped us a lot.
Post one year of handling the digital base for most clients, we realized that the motive was not to only acquire clients on to the digital platform. It was first about making them social-media friendly. After all, we needed them to be equally excited. And so, yet another idea came ringing…A Social Media Workshop, for our prospective clientele. Our first being, Vastushodh.
A date fixed, a time fixed; 7th of June was the day. Literally on our toes, we were at our eccentric best, introducing the top-management of Vastushodh to the trending world of Social-Media. This was not a ‘services we offer’ presentation; It was rather a plain, simple session to open their personal accounts on Social Media platforms and get them trending. A blend of theory, practicality and games in the workshop made it interesting as well as comfortable for them to get active, socially! And hola!….The 2 directors and the Vice-president of Vastushodh have now taken to the Facebook and Twitter lingo! By the looks of it, they’re loving it. We shall be having few follow up sessions too.
This ‘learning and grooming’ has got us going. We know we’ll get there someday, but as of now we have our hands ‘digitally-full’, conducting workshops and spreading the fever far-n-wide.”