“If you don’t believe in your ideas, no one else will.” A belief that every Setuite is now familiar with. This thought was the adrenaline that got our sleeves rolling for the 1st international kite-festival that Pune was going to witness. Yes!
Conceptualized and Executed by Setu Advertising Pvt. Ltd and White Copper Entertainment , this event idea did drive the living lights out of us! But then, which excellent idea does not?
With the 1st official meeting for the ‘Pune International Kite Festival’, each member involved was asked to pick their choice of department. Digital, Digital Design, Sponsors Tie-ups, Design & Communication, Souvenir Shop, Media Tie-ups and Documentation. Every team was lead with finesse by appointed team leads.
There on, the creative insanity was quite evident in every studio of Setu. Team-work, remarkable leadership, co-ordination, supplementation of ideas, positivity, less ego hassles and more support; all of this paved our way towards a successful event in the horizon.
Although the pressure and excitement began building days before the event, the morning of 26th January was different. We were on a different high. Early morning ride to the Balewadi Stadium and the rush on the venue was maddening. It was overwhelming to see people line up at the entry as early as 8 am. Thousands of people, literally barging into the venue. With the 1st humongous kite taking flight the cheer of the people literally gave us goose-bumps. We were proud of ourselves. Each of us who were a part of this innovative kite-festival had felt a certain sense of pride to be associated with Setu Advertising. A place where new ideas take life; even further, are executed to success.