Jaihind gives Pune a fashionable #SummerCooler!

With the mercury rising high, the people of Pune seem to have a big challenge lined up for the months of April and May – a really harsh summer. As people look for different ways to beat the heat, with Jaihind, we conceptualized a stylish solution to do this.

Jaihind has its own Fabric Gallery that has a wide variety of fabric options in terms of colours, designs and textures. Since linen and cotton are the fabrics most suited for summers, we decided to create a unique campaign for Jaihind Fabric Gallery.

Understanding the fact that people like to look at soothing visuals during summers, we created a ‘swimming pool like’ visual using cotton and linen fabrics. It carried a soothing feel that was complimented by a model who showcased summer fashion, while reclining in the ‘fabric pool’.Staying true to online communication trends, the campaign maintained a ‘cool’ tone by telling people to embrace the #SummerCoolers by Jaihind.

for digital2

The creative process – 1st cut

Fabric hoarding 40x20

The creative process – Released version

Not only was the communication topical, it was extremely stylish and exclusive,and caught the attention of Pune’s people.

Mock

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