Stock Photos, Stories and Social Media…

At Setu Advertising, we entered Social Media Marketing (SMM) with a belief that the brands we already work with, deserve meaningful content in the online space and hence our knowledge of the brand will help us do it better. Setu Digital’s success has proved us right.

During a recent brainstorming session of Setu Digital team, we discussed the design process for Social Media posts. This included taking a look at our work and also the dominant trends around the world.

As is seen, many brands source their post images from online aggregators. While the visuals look good, the problem with stock websites is that they provide ready solutions that may not look visually different. As a result, a brand’s Social Media page tends to look similar to other pages.

While there are reasons like tight deadlines, bucket systems and budget considerations that force the use of stock websites, it is important to look at the bigger picture while managing a brand’s SMM.

Designing a post is a process, whose start and end points can be unpredictable. While it is important to have a process, tying it down to stock websites is not the solution. It is important to understand that at the end of the day, people are not going to remember a post, but a story, idea, thought or a visual reference that they connected with. So instead of starting with a visual reference, if the post has a story or a concept, it can build a series of interesting visuals. The people will then start identifying with the brand.

The bottom line is that for effective SMM, everyone needs to be a Social Media Storyteller; because Social Media post-design is not about stock photos, it’s about stories.

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