Gokhale Constructions scores a ton!

In 2013, we set a benchmark for the communication of Gokhale Constructions with the 20-20 campaign. In July 2016, they approached us saying they have completed 50 projects across Pune and have another 50 ongoing and upcoming. They wanted to communicate this achievement to the people of Pune.

Since the total number of projects adds up to 100, we conceived a campaign strategy that would communicate this feat in a memorable manner, to the cricket crazy Punekars. A century being a prestigious achievement in cricket we chose to use a cricket-inspired execution to communicate Gokhale Constructions’ latest milestone.

50X50 Campaign Hoarding new 5 final_40x20

While most real-estate communication today is sales-oriented, we found this to be an opportunity to create a simple conversation. The communication we crafted spoke of the century of landmark projects they’ve achieved. This gave a warm and endearing feel to the communication instead of the usual transactional feel. The visual communication followed the same thought. It captures the exulting moment of a batsman when he scores a century.

We employed a 360-degree communication approach that included print, radio, out-of-home (OOH) and digital media.

50X50 Campaign Office Branding_size- 20.75x32.75 inch


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s