A special initiative needs a special digital team to work on making it big! “Happy Streets” activity powered by Vilas Javdekar Developers + Times of India was one such initiative which needed special attention and coverage on the Social Media platforms of Vilas Javdekar Developers.
A lot of rich digital content was generated by our digital team over 12 Sundays.
> 20 Happy Streets Videos
> 360 degree videos for Facebook
> Live Tweets on all 12 Sundays
> 120 Instagram Stories
> 11 Contests followed by Give aways
Reach on Social Media Platforms (Facebook + Twitter + Instagram + Youtube)
> Total Impressions : 10,93,137
> Total Engagements : 19,547 (Reactions + Comments + Shares + RTs + Hearts)
Read along to know more…
“Happy Streets” powered by Vilas Javdekar Developers
Vilas Javdekar Group is a reputed real estate company which believes in building a community of happy people who live an active life. They saw an opportunity at connecting with such people through the Times of India initiative Happy Streets. The event which is spread across 12 Sundays in the winters, hosts many activities in different residential locations of Pune. This year it was conducted in 5 prime locations. The idea is to make the streets of Pune available to the residents to have a Happy Sunday on the Streets which are otherwise very noisy and busy with vehicles. Vehicle free streets of Pune are a bliss for the residents to enjoy a lot of fun activities such as Drum Circle, Cycling, Zumba, Skating, Football, Yoga, Tug Of War, Selfie Booths among many others thus building a strong community.
VJ Live Stage is one of the main activities at Happy Streets. It gives the residents a platform to showcase their talent on the stage and helps in getting rid of the Stage fear. Residents enjoy showcasing their talents through Dancing, Singing etc.
Tweeting Live from the event!
360 degree video of Drum Circle at Happy Streets
Social Media Contests and Give Aways
Its fun when the entire Digital Team comes together for events like these to populate content and make it reach the correct audience!