The first of its kind, an authentic Kolhapuri Food Festival visited the food lovers of Pune in March 2017. With a unique theme and a vibrant venue, Kolhapur Food Festival captured the imagination of 25,000+ Pune’s foodies.
Concept and Execution
Setu Advertising conceptualised and designed this unique event in Pune – Kolhapur Food Fest which was executed along with White Copper Entertainment. The thoughtful administration of White Copper team made the event as seamless as anticipated! Unlike the innumerable food festivals in Pune, this food fest invited famous eateries from Kolhapur to ensure that Pune’s food lovers enjoy authentic Kolhapuri cuisine, served by the best from Kolhapur.
The Kolhapur Food Fest was organised in Pune over 3 days, spread over a weekend. To ensure that the best eateries from Kolhapur participated in the fest, we tied up with Kolhapur Eateries, the biggest Facebook community of Kolhapur’s foodies. This not only allowed us to filter the best names from Kolhapur but also created a greater local connect to penetrate the Kolhapur food chains for scouting.
Highlights of #KopFoodFest
> 30 authentic eateries from Kolhapur (Rajabhau Bhel, Hotel Padma, The Castle hotel, Rajabaal paan, Phadtare Misal, Gavran Misal, M..M..Masoora, Hotel Tambda-Pandhara)
> 25 stalls at the Kolhapur Flea Market (Kolhapuri Chappal, Chipade Saraf, Jaggery and Kakwi, Narsobawadi Basundi, Amba Bhadang, Hotel Mirchi)
> Kolhapur Bazaar : Procurement of famous Kolhapuri spices and food items (Pudachi vadi, Korate chutney, Javas chutney, Deepak Farsaan, Kharidaal, Sanglichi halad) and few Bakery items like Milk bread, Fruit bread, Pav butter, Khari (Yalgud bakery, Bharat bakery) from Kolhapur.
Instead of opting for only traditional media to promote the fest, we promoted Kolhapur Food Fest through an innovative combination of new-age and conventional media.
Through Kolhapur Eateries, potential participant eateries were targeted to join the festival in Pune. Social Media (Facebook, Instagram and Twitter) was majorly used for event promotion. Strategic tie-ups, curated content and smart execution resulted in huge engagement on new media.
A few hoardings were placed at strategic locations in the city. Posters at offices & youth hotspots and posters on the premises of event partners were extensively used. An offline News Coverage in Kolhapur helped in getting the authentic names on board.
Event Venue and Decor
The event venue was decked up with innovative branding, colourful buntings, photo opportunity decks, Entertainment Zone, Children’s play area and so on.
We had decided to go Cashless with a Swipe Card by ‘Book My Show’. This card was issued to the entrants, which could be loaded with money and swiped at all the counters. It eliminated the hassles of using cash.
All in all, The Idea, Strategic Tieups, Content curated during the festival and Smart Execution was the key of the success of #KopFoodFest!