The Gold came for our entry in the Public Relations category (Event & Experiential PR) for the concept & execution of Ganesh Immersion Booths during Ganesh festival 2016.
Setu Advertising’s Ganesh Immersion Booths for PMC Care, beat competition from reputed national and international brands like Airtel, Intel, Dainik Bhaskar, Lux, Saffola, Asian Paints, and others, to win the coveted Gold.
A simple idea and genuine effort to give a clean and dignified welcome to our beloved lord Ganesha inspired us to design special immersion installations which were called Ganesh Visarjan Booths. These booths were crafted to provide a platform to place the idols during the aarti along with a shelter.
We pitched this idea to the Pune Municipal Corporation (PMC) with an appeal to take this initiative up and oversee its execution. 40 Visarjan Booths were set up at each of the 5 prominent immersion locations across the city. Devotees gladly utilised these facilities to the fullest.
The booths won the hearts of the devotees and put a smile on their face, getting us our first gold at the Goafest 2017.