Double the impact with ‘Double Seat’: AnandGram Bhandgaon

After the overwhelming response to Vastushodh’s GruhaChawal campaign in Pune, we extended the campaign to the rest of Maharashtra. To do this, we had a heavy-duty plan, with a strong emphasis on TVCs ready and rolled out on several popular Marathi GECs.

Hoarding design

But there are times when good things line up in the most unexpected ways; ways that even the most detailed planning cannot account for. This is precisely what happened for the launch of Vastushodh’s AnandGram at Bhandgaon.

It so happened that the launch weekend of AG also happened to be the release weekend for the Marathi movie ‘Double Seat’. The main theme of the movie revolved around a couple and their journey towards owning their ‘dream home’. This meant that the movie was essentially centered on the brand ethos of Vastushodh!

We got working and quickly forged a brand association with Double Seat.

We not only included Double Seat in our TV, print and outdoor media plan, we also ran a quick contest on our Social Media platforms giving out movie tickets.

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We’re happy to say that this worked to the advantage of both brands – in terms of credibility, as well as presence.

One God. One BIG Celebration.

Ganesh Utsav has a special place in the heart of Punekars. So this year, to make this occasion even more special we decided to conceptualize a ‘Maha Celebration’ for our client, Sakal. This celebration would be an umbrella for a plethora of activities that would not only celebrate this festival like never before, but also bring out the essence of a ‘communal celebration’ that engages people and brings everyone together.

After a lot of deliberation, we decided to call the event ‘Bappa Morya’, a refrain that encapsulated the spirit of Ganesh Utsav. Very apt, since this is exactly what this initiative had set out to do.

Sakal Mockup

Under ‘Bappa Morya’, we conceptualized a bouquet of activities each catering to various sensibilities.

 

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We, at Setu, are happy to have played such a pivotal role right from naming this event to seamlessly executing every aspect of it. Content, Communication design, Strategy – all came together flawlessly, to realize this massive celebration. It was almost as if Bappa was watching, and giving us his blessing every step of the way!