SMW Bangalore 2015: Takeaways

Some members of Setu Digital were a part of the ‘Social Media Week’, held in Bangalore between 22nd and 27th February 2015. A lot of knowledge was acquired, a lot of things were unlearnt and a lot of insights were gained in these 5 days. And because we believe that knowledge only grows when shared, we had a great knowledge-sharing session for everyone at Setu.

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“These kind of conferences
mainly push you to do things
that you are already aware of!”
– Dhanashree Shinde (Manager, Setu Digital)


In the session we discussed the importance of ‘now’, the relevance of content and the use of relevant #hashtags, the utility of apps, the rise of the mobile, the nascent-ness of Podcasts and the wave of videos – basically anything and everything to do with Social Media.

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In the end, we all left the room wiser and more enthusiastic than ever. And we’re charged up to translate this real life enthusiasm into the digital world!

In the spirit of ‘knowledge for all, we’ve also embedded a copy of the presentation below, for anyone interested in Social Media. Browse through it for some quick takeaways. Enjoy!

Riding the digital wave!

On Social Media, constantly changing trends means you have to be quick on your feet. And we proved this yet again with an impromptu ‘Flash Contest’ we held for W­ādeshwar.

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It all started off very unpredictably. While monitoring the current trends in the city on Twitter, we noticed that everyone was conversing about the release of the movie ‘PK’. Hashtags like #PKjaana #PKaana and #PK were trending, indicating that people were keen on watching the film as soon as they could lay their hands on some tickets.

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And so we decided to jump on the ‘PK bandwagon’ with a contest of our own to surprise W­­­ādeshwar’s fans & followers. Over the next 15 minutes, we booked a few tickets to the evening show and formulated a quiz style contest we could host on twitter. Fans and followers simply had to answer the questions correctly to win movie tickets.

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Within an hour we executed the entire contest, right from conducting the contest to contacting the winners with details of their tickets. With 43 tweets and retweets in the time-frame and five winners being picked, the engagement levels were raised with this quick initiative. More importantly, though, we offered a great experience to the social media audience, which culminated with them having an unexpectedly fun evening at the movies!

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Putting the ‘social’ in Social Media Day!

It’s been a hectic couple of weeks at Setu, and the 5th Annual Social Media Day popped up like an opportunity to give us a break! 30th June is celebrated as Social Media Day worldwide. We thought of having some fun activities at Setu Digital. A small n quick event that would energize us, inspire us and, at the same time, celebrate the phenomenon of Social Media.

The ENERGY came from the super-charged social media quiz that we held for the non-digital members of the office.
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The INSPIRATION came from a small session we held, where we shared some great case studies of Social Media innovations. It got our creative juices flowing and renewed our pursuit of creating bigger and better social media initiatives (like the very successful #JaihindSQ campaign we recently executed).
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CELEBRATIONS took place with the lovely little ‘social media cupcakes’ we got baked specially for the occasion, just to add some more flavour of Social Media ness in the air!
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The ‘Social Media’ theme was carried forward through not just the content, but the décor as well. The office was filled with balloons in whites (Facebook), blues (Twitter) and reds (Pinterest/YouTube), to commemorate the giants of the digital world.

It was a truly ‘social’ evening, with everyone taking something back with them – whether it was ideas, knowledge, a sense of camaraderie… or just a balloon they could burst later!

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Like us on Facebook for some more pics. Click here.

4,945 likes. 4,021 talking about it !

While working on the Jaihind account, we realised that most of our target group was approachable through the internet. Social media platforms to be precise. Therefore, an effective digital campaign was considered imperative as it was expected to complement the communication placed in the traditional media. We hence chose to make good use of online tools to enhance the Jaihind Style Quotient campaign launch.

Handling Facebook, Twitter, Pinterest accounts of Jaihind is great fun!
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Apart from these, we also keep their YouTube channel alive! Facebook, which is the most popular of all these tools among the target group, we used it effectively to engage with the fans.

A simple contest : “JaihindSQ Style Icon”.

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The Contest was conducted on the occasion of their recently opened Camp store. This constituted an in-store activity, in which participants were helped by a team of professional stylists to choose their apparel and were also provided with appropriate hair and makeup to match their outfit. They were then photographed by a professional photographer, and these photographs were uploaded on Jaihind’s official Facebook page. The photographs which received the maximum number of likes were declared winners and gifted with exciting shopping vouchers.

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The participants showed great enthusiasm in sharing their own pictures and gathering likes in the contest. The activity got a superb response! In a matter of three days, which included a weekend, more than 133 men participated in the contest. From 1st May to 1st June 2014, since we started posting on the page, it has seen whopping 151% increase in page ” likes “, with a reach of 1,18,566!

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88% of the page visits were by men. Now these are some interesting figures…Having around 4,945 page likes, around 4,021 people are talking about it ! Which means, 81% engagement levels !
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We at Setu Digital were super excited to see the number of notifications every single hour with this activity. We have quite a few contests and rich media lined up for Jaihind SMM ! Stay tuned.