Double the impact with ‘Double Seat’: AnandGram Bhandgaon

After the overwhelming response to Vastushodh’s GruhaChawal campaign in Pune, we extended the campaign to the rest of Maharashtra. To do this, we had a heavy-duty plan, with a strong emphasis on TVCs ready and rolled out on several popular Marathi GECs.

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But there are times when good things line up in the most unexpected ways; ways that even the most detailed planning cannot account for. This is precisely what happened for the launch of Vastushodh’s AnandGram at Bhandgaon.

It so happened that the launch weekend of AG also happened to be the release weekend for the Marathi movie ‘Double Seat’. The main theme of the movie revolved around a couple and their journey towards owning their ‘dream home’. This meant that the movie was essentially centered on the brand ethos of Vastushodh!

We got working and quickly forged a brand association with Double Seat.

We not only included Double Seat in our TV, print and outdoor media plan, we also ran a quick contest on our Social Media platforms giving out movie tickets.

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We’re happy to say that this worked to the advantage of both brands – in terms of credibility, as well as presence.

Taking UrbanGram™ to Baramati

After making Vastushodh a well-known name in and around the city of Pune, it was a matter of great joy to take this trendsetter in affordable living to the city of Baramati. The launch of UrbanGram™ at Baramati meant the city was now privy to a housing option that was built on a large scale and featured all the amenities required to make affordable living, comfortable. This was a first for Baramati, a city where individually constructed structures was the norm.

Keeping this in mind, we decided to center our creatives around the vast wealth of amenities and the idea of gated community living to hook the attention of Baramati residents. We did this by offering them a glimpse of the layout, which gave them an idea about the massive scale of living that UrbanGram™ provided.

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Research, strategy and communication came together in this campaign, to make a place for UrbanGram™ in the hearts and minds of Baramatikars!